Surveys are designed for efficiency, not understanding. They force respondents into predefined options and often fail to explain why someone feels the way they do. Even when surveys include open-ended questions, they rarely provide the depth needed to make confident decisions.
Why Surveys Fail to Capture Real Feedback
Surveys limit expression. Respondents tend to provide short answers, skip details, or interpret questions differently than intended. There is no opportunity to follow up, clarify vague responses, or explore unexpected insights.
As a result, teams are left interpreting partial information and filling in the gaps with assumptions.
How MeetBri Captures Real Conversations
MeetBri conducts AI-led customer interviews that adapt in real time based on how participants respond.
Key capabilities include:
- Follow-up questions tailored to each response
- Clarification when answers are vague or incomplete
- Automatic extraction of verbatim customer quotes
- Sentiment analysis tied directly to natural language
Instead of forcing feedback into checkboxes, MeetBri captures how people naturally explain their experiences.
Why Verbatim Quotes Drive Better Decisions
Direct customer quotes provide context that surveys cannot. They help teams align quickly, reduce interpretation bias, and understand the emotional drivers behind decisions.
AI-powered interviews give teams the depth of qualitative research with the scale surveys promise but rarely deliver.