Sample Interviews

Welcome, and thanks for helping us understand how AI-generated content is shaping social platforms. Starting with LinkedIn, what stands out to you most about the way AI-created posts or comments are showing up in your feed today?

That's interesting—it sounds like you've developed a sense for spotting AI content. When you do recognize something as likely AI-generated, how does that affect whether you engage with it, or how much trust you place in what that person is sharing?

That makes sense—you've identified specific patterns that signal AI to you. When you come across content that doesn't have those telltale signs and feels more authentic, what makes it stand out or feel more valuable to you?

Got it—authenticity and personal connection matter to you. Thinking about your own behavior on LinkedIn, has the increase in AI-generated content changed how often you post, what you read, or how you interact with others' content?

Thanks for clarifying that. Last question: if you could design a feature or tool to help you navigate LinkedIn more effectively in this AI-heavy environment—whether it's surfacing better content, filtering certain types of posts, or something else entirely—what would be most helpful to you?

Thank you so much for sharing your thoughts today. Your insights about recognizing AI patterns, how they affect your trust and engagement, and your interest in transparency through content indicators are really valuable. We appreciate you taking the time to help us understand how AI content is shaping the LinkedIn experience. Have a great rest of your day!

Welcome — and thanks for taking a minute to help us learn how businesses understand their customers. What's the most important thing you wish you knew about your customers right now?

That's a frustrating blind spot — especially when you're investing time and budget into marketing without knowing what's actually moving the needle. When someone does reach out for a proposal, do you currently ask them how they found you, or does that conversation just not happen consistently?

Exactly — you're seeing the classic "last touch" problem. They say Google, but something else might have planted the seed days or weeks earlier. When you do get answers like "Google" or "a friend mentioned you," how are you capturing that information now? Is it living in a CRM, a spreadsheet, or just sort of... floating around in people's heads?

Got it — so you're at least tracking it, even if the answers themselves aren't giving you the full picture. What would change for you if you actually *did* know which marketing efforts were driving those proposal requests? Like, what decisions would you make differently?

That makes total sense — right now you're basically guessing where to double down. One last thing I'm curious about: when you think about the *quality* of the proposals coming in — not just the volume — do you notice any patterns in where your best clients tend to come from, or does that feel just as unclear?

That's really helpful to know — it sounds like LSAs are working, but you're still not entirely sure about the rest of the mix or how things interact. **Thank you so much for walking me through this.** You've given us a clear picture of the challenge: marketing attribution that actually reflects the customer journey, not just the last click. That insight is going to help us build something genuinely useful. We really appreciate your time today — best of luck getting more clarity on what's driving your best work.