Simple, transparent pricing
Every plan includes ICP Intelligence and AI Surveys. Start free, scale as you grow.
Start free, forever
Try Bri with no commitment. Get both AI Surveys and ICP Intelligence from day one.
- 25 responses / month
- 1 campaign
- 1 ICP Profile (basic)
- AI-powered survey builder
- Basic analytics
Scale as you grow
Every paid plan includes both AI Surveys and ICP Intelligence. Upgrade anytime.
Pro
For teams running regular surveys
- Up to 100 responses / month
- 2 campaigns
- 1 ICP Profile (basic)
- PRO survey features
- Priority support
- Message Fit Analysis
- Language File
- Up to 200 responses with burst capacity
Growth
Full ICP Intelligence
- Up to 350 responses / month
- 5 campaigns
- 1 ICP Profile (full)
- PRO survey features
- Priority support
- Message Fit Analysis
- Language File
- Up to 700 responses with burst capacity
Business
Full suite for growing teams
- Up to 1,000 responses / month
- Unlimited campaigns
- 3 ICP Profile subscriptions
- Message Fit Analysis
- Language File
- PRO survey features
- Priority support
- Up to 2,000 responses with burst capacity
Business Plus
High-volume + API access
- Up to 2,000 responses / month
- Unlimited campaigns
- 5 ICP Profile subscriptions
- Message Fit Analysis
- Language File + API access
- PRO survey features
- Priority support
- Up to 4,000 responses with burst capacity
ICP Profiles are monthly subscriptions. Swap profiles at the start of any billing cycle.
What's in an ICP Profile?
ICP Profile
Deep intelligence on a specific ideal customer persona — demographics, behaviors, pain points, and buying patterns updated monthly.
Message Fit Analysis
See how well your messaging resonates with each ICP. Get scored recommendations on copy, positioning, and tone.
Language File
The exact words, phrases, and frameworks your ICP uses. Drop it into your content workflows for instant voice-of-customer copy.
Compare all plans
| Feature | Free | Pro | Growth | Business | Biz Plus |
|---|---|---|---|---|---|
| Price | Free | $29/mo | $99/mo | $249/mo | $399/mo |
| AI Surveys | |||||
| Responses / month | 25 | 100 | 350 | 1,000 | 2,000 |
| Campaigns | 1 | 2 | 5 | Unlimited | Unlimited |
| Burst capacity (max) | 25 | 200 | 700 | 2,000 | 4,000 |
| PRO survey features | |||||
| ICP Intelligence | |||||
| ICP Profiles | 1 (basic) | 1 (basic) | 1 (full) | 3 | 5 |
| Message Fit Analysis | |||||
| Language File | |||||
| API access | |||||
Common questions
What's the difference between basic and full ICP Profiles?
Basic ICP Profiles include top-level behavioral data and key insights. Full profiles unlock the complete intelligence suite — deep behavioral scoring, archetypes, linguistic fingerprinting, trend analysis, and buyer journey mapping, refreshed monthly.
How do ICP Profile subscriptions work?
Each plan includes a set number of ICP Profile slots. You choose which profiles to subscribe to, and your intelligence is refreshed monthly. You can swap a profile for a different one at the start of any billing cycle.
What happens if I go over my response limit?
Every paid plan includes burst capacity — up to 2× your included responses — so a busy month won't interrupt your campaigns. Once you hit the cap, collection pauses until the next billing cycle. No surprise charges. On the Free plan, collection pauses at 25 responses.
What's the difference between Business and Business Plus?
Business Plus doubles your monthly responses (2,000 vs. 1,000), adds 2 extra ICP Profile slots, and unlocks API access for integrating interview data into your own workflows.