Simple, transparent pricing
All plans include the buyer intelligence toolkit and AI surveys. Start free, scale as you grow.
Start free, forever
Try Bri with no commitment. All four free tools and AI surveys, from day one.
Buyer Intelligence
- Message Enrichment API (75/mo)
- Message Fit Analysis
- Language File · web & API access
- 1 ICP Profile (basic)
AI Surveys
- AI-powered survey builder
- Up to 25 responses / month
- 1 Survey campaign
- Basic analytics
Scale as you grow
Every paid plan unlocks more interviews, more profiles, and higher API capacity. Upgrade anytime.
Pro
For teams running regular surveys
Buyer Intelligence
- Message Enrichment API (300/mo)
- Message Fit Analysis · Unlimited
- Language File · web & API access
- 1 ICP Profile (basic)
AI Surveys
- Priority support
- PRO survey features
- Up to 100 responses / month
- 2 Survey campaigns
Up to 200 responses with burst capacity
Growth
Full buyer intelligence
Buyer Intelligence
- Message Enrichment API (2,500/mo)
- Message Fit Analysis · Unlimited
- Language File · web & API access
- 1 ICP Profile (full)
AI Surveys
- Priority support
- PRO survey features
- Up to 350 responses / month
- 5 Survey campaigns
Up to 700 responses with burst capacity
Business
Full suite for growing teams
Buyer Intelligence
- Message Enrichment API (10,000/mo)
- Message Fit Analysis · Unlimited
- Language File · web & API access
- 3 ICP Profile subscriptions
AI Surveys
- Priority support
- PRO survey features
- Up to 1,000 responses / month
- Unlimited Survey campaigns
Up to 2,000 responses with burst capacity
Business Plus
High-volume teams
Buyer Intelligence
- Message Enrichment API (10,000/mo)
- Message Fit Analysis · Unlimited
- Language File · web & API access
- 5 ICP Profile subscriptions
AI Surveys
- Priority support
- PRO survey features
- Up to 2,000 responses / month
- Unlimited Survey campaigns
Up to 4,000 responses with burst capacity
ICP Profiles are monthly subscriptions. Swap profiles at the start of any billing cycle.
What's in an ICP Profile?
ICP Profile
Deep intelligence on a specific ideal customer persona — demographics, behaviors, pain points, and buying patterns updated monthly.
Message Fit Analysis
See how well your messaging resonates with each ICP. Get scored recommendations on copy, positioning, and tone.
Language File
The exact words, phrases, and frameworks your ICP uses. Drop it into your content workflows for instant voice-of-customer copy.
Compare all plans
| Feature | Free | Pro | Growth | Business | Biz Plus |
|---|---|---|---|---|---|
| Price | Free | $29/mo | $99/mo | $249/mo | $399/mo |
| AI Surveys | |||||
| Responses / month | 25 | 100 | 350 | 1,000 | 2,000 |
| Campaigns | 1 | 2 | 5 | Unlimited | Unlimited |
| Burst capacity (max) | 25 | 200 | 700 | 2,000 | 4,000 |
| PRO survey features | |||||
| Buyer Intelligence Tools | |||||
| ICP Profiles | 1 (basic) | 1 (basic) | 1 (full) | 3 | 5 |
| Message Fit Analysis | |||||
| Message Enrichment API | 75/mo | 300/mo | 2,500/mo | 10,000/mo | 10,000/mo |
| Language File | |||||
Common questions
What's the difference between basic and full ICP Profiles?
Basic ICP Profiles include top-level behavioral data and key insights. Full profiles unlock the complete intelligence suite — deep behavioral scoring, archetypes, linguistic fingerprinting, trend analysis, and buyer journey mapping, refreshed monthly.
How do ICP Profile subscriptions work?
Each plan includes a set number of ICP Profile slots. You choose which profiles to subscribe to, and your intelligence is refreshed monthly. You can swap a profile for a different one at the start of any billing cycle.
What happens if I go over my response limit?
Every paid plan includes burst capacity — up to 2× your included responses — so a busy month won't interrupt your campaigns. Once you hit the cap, collection pauses until the next billing cycle. No surprise charges. On the Free plan, collection pauses at 25 responses.
What's the difference between Business and Business Plus?
Business Plus doubles your monthly responses (2,000 vs. 1,000), adds 2 extra ICP Profile slots, and includes Language File access. Both plans include the Message Enrichment API at 10,000 calls/month.