ICP Intelligence February 2026: Consulting

What are the most significant shifts impacting Consulting priorities? The Consulting sector is undergoing a notable recalibration of focus, with a distinct pivot away from Technology and Growth, which saw significant declines of -1.40 and -0.80 respectively over the last six months. Instead, attention is rapidly shifting towards foundational elements, evidenced by simultaneous +0.30 increases in Narrative, Operations, and Data, alongside a +0.40 rise in Stakeholder engagement. This reorientation is underscored by new priorities focused on earning executive attention and improving outbound messaging, replacing previous concerns about system evaluation. The segment currently exhibits high scores in Growth (4.75/5) and Stakeholder (4.67/5) engagement, despite the recent decline in Growth, suggesting a refinement of existing strong areas rather than an entirely new direction. This population splits into two distinct behavioral clusters: High-Technology/Low-Stakeholder (50.0%) and Low-Technology/High-Stakeholder (50.0%), indicating a polarized approach to leveraging technology in client engagement.

AI-generated summary · February 11, 2026