ICP Intelligence February 2026: Professor/Academic

What are the key technology and data trends shaping the Professor/Academic persona? The Professor/Academic persona is rapidly embracing technology and data, with Technology experiencing a significant factor shift of +0.89 and Data increasing by +0.36 in the last six months. This surge is reflected in their top priorities, which now include extracting information and insights from data, and defining how AI will serve people in their organizations. Simultaneously, there's a notable decline in focus on Narrative (-0.15), Operations (-0.26), and Risk (-0.27). This shift suggests a pivot towards leveraging digital tools, despite the acknowledged pain point that 'the noise surrounding AI makes it hard to get grounded,' and new concerns about AI's potential to 'affect performance, retention, creativity, innovation, and increase isolation.' This population segments into four distinct behavioral clusters, with the largest being 'High-Technology / High-Growth' at 41.7%, underscoring a clear drive towards digitally-driven growth and innovation within this group.

AI-generated summary · February 11, 2026