GTM Enrichment
Persona depth for AI products that pretend to know your buyer.
Your scoring, your AI SDR, your messaging — all of it gets sharper when the underlying data reflects how real executives actually talk.
Demographics don't predict behavior. Language does.
Most ICP scoring is built on firmographics — industry, headcount, funding. That tells you who *might* buy. It doesn't tell you who *will*.
The buyers your model misses, and the ones it scores too high, share patterns in how they talk about priorities, evaluate vendors, and make decisions. That signal lives in long-form executive content. Most product teams have no way to access it at scale.
And the signal moves. ICP rot is real — priorities shift quarter to quarter, new objections emerge, the way buyers frame trade-offs drifts. A model trained on last year's buyer language quietly stops matching this year's pipeline.
Where the ICP Intelligence Brief plugs into your product.
How you integrate.
ICP Intelligence Brief API
GET /api/icp/language-file with an API key — returns the file for any role × industry × company stage you have access to.
JSON output
Markdown is the default. JSON with the same fields available for programmatic ingestion into model training or runtime.
Custom archetypes
Need a role, industry, or stage we haven't built yet? We extend the corpus and ship the new archetype on a co-developed timeline.
Synthetic data sounds synthetic. Buyers can tell.
Derived from real conversations.
Analysis of long-form executive interviews — not LLM-generated sentences, not scraped marketing copy.
Analysis, not transcripts.
We license the structured signal — language patterns, objection sequences, decision framings — never the raw interviews.
Profiles, not raw data.
One language and priority profile per buyer archetype (role × industry × company stage) — ready to drop into your model or runtime.
Defensible licensing.
Know what's in your training data and where the signal came from.
Timely — refreshed monthly.
New interviews flow in weekly and ICP Intelligence Briefs are republished monthly, so your AI features catch shifting priorities, new objections, and emerging trends instead of running on last year's buyer.
See a sample ICP Intelligence Brief.
Two raw samples — pulled straight from the live API. This is what you'd license, with no marketing edits.
Show us where the gap is.
Tell us what part of your AI feature stack is hitting a data ceiling, and we'll send a scoped sample dataset for evaluation.