ICP Intelligence February 2026: Food/Hospitality

Industry in Consumer Services

What are the most significant operational and technological shifts in Food/Hospitality? The Food/Hospitality sector is undergoing a notable operational and technological transformation, marked by significant increases in both Data (+0.33) and Technology (+0.31) factor scores over the past six months. This shift highlights an accelerating focus on digital capabilities, even as current Data (2.55/5) and Technology (2.54/5) profiles remain relatively low compared to Growth (4.46/5) and Stakeholder (4.37/5). This population splits into four distinct behavioral clusters, with the largest segments being High-Technology / High-Data (46.4%) and Low-Technology / Low-Data (36.6%), indicating a growing divide in digital adoption. Amidst these changes, top priorities consistently revolve around investing in oneself and one's network, suggesting a strong internal drive for personal and professional development within a rapidly evolving operational landscape.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.91
▼ -0.07
Operations
3.51
▼ -0.08
Data
2.51
▲ +0.35
Technology
2.44
▲ +0.36
Risk
3.64
▼ -0.06
Growth
4.45
▲ +0.13
Stakeholder
4.38
▲ +0.13

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

unstoppableamazingpassiontransforminspire+ 10 morePRO

Thematic Intelligence

Priorities

sample
inspiring, empowering, and transforming the industry
giving back to the community
investing in oneself and one's network
+ 12 more PRO

Pain Points

sample
initial shyness preventing taking opportunities
people opening restaurants for the wrong reasons
beverage menu overpopulated with too many signature drinks
+ 12 more PRO

Success Metrics

sample
double applicant flow
making people happy
customer happiness
+ 12 more PRO

Decision Frameworks

sample
fiscal intervention - government measures to support struggling sectors like hospitality
investment encouragement - removing threats to angel investment to foster small business growth
skills development - investing in training and upskilling to enhance competitiveness
+ 12 more PRO

Red Flags

sample
taking shortcuts
trying to control everything
light bulbs out in a restaurant
+ 12 more PRO

Behavioral Archetypes

44.1%
41.5%
14.4%
High-Technology / High-Data(44.1%)
Low-Technology / Low-Data(41.5%)
Low-Stakeholder / Low-Growth(14.4%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Other Industrys

Media/EntertainmentTraining/EducationTravelGaming

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