ICP Intelligence February 2026: Modern Commerce

Macro Sector

What are the key emerging trends and challenges in Modern Commerce? The Modern Commerce sector is undergoing significant shifts, with 'Narrative' and 'Technology' experiencing notable increases of +0.35 and +0.36 respectively in the last six months, signaling an evolving strategic focus. Despite high growth (4.68/5) and stakeholder engagement (4.73/5), a dominant pain point across the industry is the struggle to keep pace with the ever-changing retail landscape. This dynamic environment has led to the emergence of two distinct behavioral clusters: a 'High-Technology / High-Data' group comprising 53.5% of the population, contrasting with a 'Low-Technology / Low-Data' segment at 46.5%. The priority to create 'magical in-store experiences' and 'surprise and delight customers' suggests a push towards innovative, customer-centric approaches even as the sector grapples with rapid transformation.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.92
▲ +0.35
Operations
3.53
▼ -0.10
Data
2.86
▲ +0.11
Technology
2.91
▲ +0.40
Risk
3.59
▲ +0.17
Growth
4.68
▲ +0.17
Stakeholder
4.72
▲ +0.09

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingsuccessfulpassiongrowsuccess+ 10 morePRO

Thematic Intelligence

Priorities

sample
creating magical in-store experiences
surprising and delighting customers
building genuine relationships with customers
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Pain Points

sample
keeping up with the ever-changing retail landscape
keeping up with the everchanging retail landscape
keeping up with the ever-changing retail landscape.
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Success Metrics

sample
roas (return on ad spend)
customer loyalty
sales growth
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Decision Frameworks

sample
fuel for growth framework: cost management is to create 'fuel for growth' to invest in brands, innovation, and marketing.
holistic view: don't look only at a piece of data; look at the total picture, margin, current state, and future direction.
big bets focus: prioritize 'big bets' and 'what do we need to do' for resource allocation.
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Red Flags

sample
trying to do everything yourself
looking only at a piece of the story, not the total picture.
finance being seen just about numbers, backward-looking.
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Behavioral Archetypes

53.0%
47.0%
High-Technology / High-Data(53.0%)
Low-Technology / Low-Data(47.0%)

Cluster quality: weak · Full archetype profiles with factor comparison PRO

Industrys in Modern Commerce

Retail/ConsumerE-commerceD2CMarketplace

Other Macro Sectors

SaaS & Digital TechFinTech & Financial ServicesHealth & Life SciencesIndustrial & LogisticsProfessional ServicesConsumer ServicesGovernment & Non-Profit

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