ICP Intelligence February 2026: Retail/Consumer

Industry in Modern Commerce

What are the key strategic shifts in the Retail/Consumer sector? The Retail/Consumer sector is undergoing significant strategic shifts, notably a substantial rise in technology adoption (+0.52) and a growing emphasis on narrative (+0.19) over the past six months. Despite Technology (2.88/5) and Data (2.92/5) currently scoring lower than other factors, the upward trajectory indicates a strategic pivot towards these areas, supporting top priorities like "creating magical in-store experiences" and "surprising and delighting customers." This population clearly bifurcates into two distinct behavioral clusters: a dominant High-Technology / High-Data group (58.8%) and a substantial Low-Technology / Low-Data group (41.2%), suggesting a growing divide in operational maturity. Leaders in this sector are actively seeking to overcome pain points related to the "ever-changing retail landscape" and commodity price volatility by leveraging new tech and compelling brand stories.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
4.02
▲ +0.21
Operations
3.57
—
Data
2.88
—
Technology
2.83
▲ +0.60
Risk
3.67
▲ +0.07
Growth
4.68
▲ +0.19
Stakeholder
4.68
—

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingsuccessfulpassionsuccessincredible+ 10 morePRO

Thematic Intelligence

Priorities

sample
creating magical in-store experiences
surprising and delighting customers
building genuine relationships with customers
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Pain Points

sample
keeping up with the ever-changing retail landscape
fmcg revenues driven by high volume, high rotation, lower margin.
impacted by commodity evolution (coffee, cocoa, cereals) and price volatility.
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Success Metrics

sample
roas (return on ad spend)
sales growth
growing sales
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Decision Frameworks

sample
fuel for growth framework: cost management is to create 'fuel for growth' to invest in brands, innovation, and marketing.
holistic view: don't look only at a piece of data; look at the total picture, margin, current state, and future direction.
big bets focus: prioritize 'big bets' and 'what do we need to do' for resource allocation.
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Red Flags

sample
looking only at a piece of the story, not the total picture.
finance being seen just about numbers, backward-looking.
making 'stupid cuts' that harm sustainable future.
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Behavioral Archetypes

58.1%
41.9%
High-Technology / High-Data(58.1%)
Low-Technology / Low-Data(41.9%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Other Industrys

E-commerceD2CMarketplace

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