ICP Intelligence February 2026: Advisor/Consultant

Role in Advisory & Consulting

What are the key technology and growth trends for Advisors/Consultants? The Advisor/Consultant persona is undergoing a significant shift, with a notable increase in focus on Technology (+0.29) and Growth (+0.16) over the last six months. Their current profile shows strong emphasis on Stakeholder (4.63/5) and Growth (4.60/5) factors. This population exhibits two distinct behavioral clusters: a dominant High-Technology / High-Data group (62.0%) and a smaller Low-Technology / Low-Data group (38.0%). New priorities like 'self-assessment and continuous personal improvement' and 'educating customers on pricing models' suggest a push towards refining internal processes and customer engagement, while persistent pain points around slow marketing processes and campaign dilution highlight operational friction. This indicates a growing awareness of the need for technological solutions to streamline growth-oriented initiatives.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
4.08
▲ +0.10
Operations
3.62
—
Data
3.30
▲ +0.11
Technology
3.16
▲ +0.45
Risk
3.48
▲ +0.09
Growth
4.58
—
Stakeholder
4.63
—

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingsuccessfulimpactpowerfulopportunity+ 10 morePRO

Thematic Intelligence

Priorities

sample
continuous learning and skill development
staying up to date on latest security news
understanding commercial realities of business
+ 12 more PRO

Pain Points

sample
marketing ideas taking too long to ship due to slow processes.
marketing ideas taking forever to ship out
marketing ideas taking forever to ship due to slow processes.
+ 12 more PRO

Success Metrics

sample
customer satisfaction
arr (annual recurring revenue)
productivity
+ 12 more PRO

Decision Frameworks

sample
benefit-led and business-led approach - prioritize processes where technology best fits to create value
seven-step approach - concrete steps embedded in playbooks for ai implementation
data tolerance assessment - knowing where imperfect data plays a part in achieving or not achieving benefits
+ 12 more PRO

Red Flags

sample
automating a bad process
external workbook links in models
not enjoying what you're doing
+ 12 more PRO

Behavioral Archetypes

61.8%
38.2%
High-Technology / High-Data(61.8%)
Low-Technology / Low-Data(38.2%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

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