ICP Intelligence February 2026: Advisory & Consulting

People Segment

What technology and growth trends are shaping the Advisory & Consulting persona? The Advisory & Consulting persona is experiencing notable shifts, with Technology and Growth emerging as key drivers over the past six months. Technology sentiment has seen a significant increase of +0.29, while Growth sentiment is up +0.16, reflecting an evolving focus within the segment. The current profile highlights extremely strong sentiment for Stakeholder (4.63/5) and Growth (4.60/5). This population exhibits a clear split into two distinct behavioral clusters: a dominant High-Technology / High-Data group (62.0%) and a smaller Low-Technology / Low-Data group (38.0%), underscoring a divergence in how professionals engage with data and technology. Continuous learning and fostering employee development remain top priorities, alongside new emphasis on self-assessment and educating customers on pricing, suggesting an internal and external drive for improvement and clarity.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
4.08
▲ +0.10
Operations
3.62
—
Data
3.30
▲ +0.11
Technology
3.16
▲ +0.45
Risk
3.48
▲ +0.09
Growth
4.58
—
Stakeholder
4.63
—

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingsuccessfulimpactpowerfulopportunity+ 10 morePRO

Thematic Intelligence

Priorities

sample
continuous learning and skill development
staying up to date on latest security news
understanding commercial realities of business
+ 12 more PRO

Pain Points

sample
marketing ideas taking too long to ship due to slow processes.
marketing ideas taking forever to ship out
marketing ideas taking forever to ship due to slow processes.
+ 12 more PRO

Success Metrics

sample
customer satisfaction
arr (annual recurring revenue)
productivity
+ 12 more PRO

Decision Frameworks

sample
benefit-led and business-led approach - prioritize processes where technology best fits to create value
seven-step approach - concrete steps embedded in playbooks for ai implementation
data tolerance assessment - knowing where imperfect data plays a part in achieving or not achieving benefits
+ 12 more PRO

Red Flags

sample
automating a bad process
external workbook links in models
not enjoying what you're doing
+ 12 more PRO

Behavioral Archetypes

61.8%
38.2%
High-Technology / High-Data(61.8%)
Low-Technology / Low-Data(38.2%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Roles in Advisory & Consulting

Advisor/Consultant

Other People Segments

Sales & RevenueMarketing & GrowthIT & SecurityEngineering & ProductFinance & LegalOperations & HRCustomer Success & SupportExecutive LeadershipAcademic & ResearchMedia & Content

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