ICP Intelligence February 2026: Executive Leadership

People Segment

What are Executive Leadership leaders focused on right now, and how has their strategic outlook shifted? Executive Leaders are experiencing a significant strategic pivot, with key factor shifts indicating a heightened focus on future-proofing their organizations. Over the past six months, Data (+0.22), Technology (+0.36), and Risk (+0.15) have seen notable upticks, reflecting an urgent need to adapt to evolving market dynamics. This is further evidenced by new top priorities like 'investing in oneself and one's network' and 'solving customer problems with technology,' moving beyond traditional operational concerns. This population distinctively splits into two behavioral clusters: a dominant High-Technology / High-Data group (65.3%) and a smaller Low-Technology / Low-Data group (34.7%), suggesting a deepening divide in digital readiness and strategic orientation. The rising pain point of 'difficulty getting budgeted money for large software deals' indicates a growing challenge in resourcing these critical strategic shifts.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
4.04
Operations
3.56
▲ +0.16
Data
3.22
▲ +0.16
Technology
3.50
▲ +0.43
Risk
3.72
▲ +0.21
Growth
4.74
▲ +0.11
Stakeholder
4.68

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingunstoppableincrediblesuccessfulpassion+ 10 morePRO

Thematic Intelligence

Priorities

sample
giving back to the community
working on the business, not just in it
inspiring, empowering, and transforming the industry
+ 12 more PRO

Pain Points

sample
keeping up with the ever-changing retail landscape
keeping up with the everchanging retail landscape
leaders avoiding difficult conversations for fear of upsetting people.
+ 12 more PRO

Success Metrics

sample
roi (return on investment)
arr (annual recurring revenue)
nrr (net revenue retention)
+ 12 more PRO

Decision Frameworks

sample
from awareness to action - moving beyond just understanding a problem to actively addressing it.
upside vs. downside limitation: prioritizing 'upside' potential over just 'limiting the downside' in hiring and career choices.
transferable skills analysis: recognizing 'how similar the issues' are across industries for finance leaders.
+ 12 more PRO

Red Flags

sample
not listening to customers
executives who don't know the product.
ai not being fully autonomous.
+ 12 more PRO

Behavioral Archetypes

66.1%
33.9%
High-Technology / High-Data(66.1%)
Low-Technology / Low-Data(33.9%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Roles in Executive Leadership

Other People Segments

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