ICP Intelligence February 2026: Board Member

Role in Executive Leadership

What are the key shifts impacting Board Member priorities and focus? The Board Member persona is currently undergoing significant shifts, with a notable surge in Technology (+0.50), Risk (+0.42), and Narrative (+0.38) over the past six months, indicating a growing focus on these areas. While Growth remains a top current priority at 4.33/5 and Stakeholder engagement is exceptionally high at 4.92/5, the declining emphasis on Data (-0.25) and Stakeholder (-0.33) suggests a reorientation of attention. This population primarily consists of two behavioral clusters: High-Technology / High-Growth (75.0%) and Low-Technology / Low-Growth (25.0%), highlighting a divided approach to digital transformation and expansion. Board members are increasingly concerned with digital journeys and financial services innovation, signaling a critical period of strategic re-evaluation within corporate governance.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.75
▲ +0.38
Operations
3.67
▼ -0.08
Data
3.17
▼ -0.25
Technology
3.42
▲ +0.50
Risk
3.33
▲ +0.42
Growth
4.33
▲ +0.29
Stakeholder
4.92
▼ -0.33

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

momentuminnovationreally importantdisruptive ideabetter deal+ 10 morePRO

Thematic Intelligence

Priorities

sample
helping boards and companies develop through board membership.
helping traditional businesses on their digital journey to stay relevant.
providing a better deal in financial services for borrowers and lenders.
+ 12 more PRO

Pain Points

sample
banks not looking after their customers very well (e.g., ppi scandal).
the challenge of building trust as a startup in financial services.
underestimating the difficulty of getting people to participate in a new model.
+ 12 more PRO

Success Metrics

sample
one million customers (for zopa).
8 billion pounds worth of loans (for zopa).
queries resolved from 11 minutes to 2 minutes with bots.
+ 12 more PRO

Decision Frameworks

sample
relevance to changing consumer behavior: institutions must adapt to remain relevant to modern consumers.
most efficient way possible: how to pair back bank functions for efficiency without becoming regulated.
compensation for risk: offering materially more return to investors for higher risk.
+ 12 more PRO

Red Flags

sample
customers not being treated terribly well by banks.
ppi scandal and aggressive behavior by banks.
banks operating on very thin margins subsidized by inappropriate products.
+ 12 more PRO

Behavioral Archetypes

75.0%
25.0%
High-Technology / High-Growth(75.0%)
Low-Technology / Low-Growth(25.0%)

Cluster quality: strong · Full archetype profiles with factor comparison PRO

Other Roles

CEO/FounderPresidentManaging DirectorGM

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