ICP Intelligence February 2026: Media & Content

People Segment

What are the key shifts and priorities for Media & Content leaders right now? The Media & Content persona is experiencing significant upward shifts across all intelligence factors, with Technology (+0.53) and Risk (+0.48) seeing the most pronounced increases over the last six months. This surge in dynamism is reflected in new priorities centered on the craft of marketing, strategy, and creativity, alongside an increased focus on spotting deal risk early. However, a persistent pain point remains the slow shipping of marketing ideas, a challenge exacerbated by two distinct behavioral clusters: a dominant High-Technology / High-Data group (56.4%) and a significant Low-Technology / Low-Data segment (43.6%). The challenge for vendors is addressing these divergent needs while facilitating faster execution and deeper strategic engagement.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.66
▼ -0.19
Operations
3.43
▼ -0.43
Data
2.93
▲ +0.40
Technology
3.04
▲ +0.72
Risk
3.29
—
Growth
4.24
▼ -0.38
Stakeholder
4.47
▲ +0.15

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingsuccessfulimportantopportunitycritical+ 10 morePRO

Thematic Intelligence

Priorities

sample
help people radically stand out
reporting cybersecurity headlines daily
reporting on global cybersecurity threats and incidents
+ 12 more PRO

Pain Points

sample
marketing ideas taking too long to ship due to slow processes
threats getting faster, quieter, and harder to detect
prompting for out-of-control tip percentages
+ 12 more PRO

Success Metrics

sample
14,000+ newsletter subscribers
175 episodes recorded
1 million plus downloads (for podcast)
+ 12 more PRO

Decision Frameworks

sample
tailored permission opener: lead with context, own cold call, get permission to pitch.
being part of deployment: don't just buy, be part of onboarding, errors, and daily iterations.
growth/efficiency over traditional metrics: vcs prioritize rapid growth and s&m efficiency for ai investments.
+ 12 more PRO

Red Flags

sample
marketing bullshit
not doing something in ai
jumping between tools or messy handoffs
+ 12 more PRO

Behavioral Archetypes

56.8%
43.2%
High-Technology / High-Data(56.8%)
Low-Technology / Low-Data(43.2%)

Cluster quality: weak · Full archetype profiles with factor comparison PRO

Roles in Media & Content

Host/Media

Other People Segments

Sales & RevenueMarketing & GrowthIT & SecurityEngineering & ProductFinance & LegalOperations & HRCustomer Success & SupportExecutive LeadershipAdvisory & ConsultingAcademic & Research

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