ICP Intelligence February 2026: Host/Media

Role in Media & Content

What are the most significant recent shifts for the Host/Media persona? The Host/Media persona is undergoing significant evolution, marked by universal increases across all core factors in the last six months. Technology (+0.53) and Risk (+0.48) have seen the most substantial upticks, while Narrative (+0.43), Growth (+0.44), and Stakeholder (+0.36) also show strong upward momentum. This segment is particularly focused on automating busy work and expediting marketing idea execution, yet paradoxically, 'marketing ideas taking forever to ship' is a top and recurring pain point. This population splits into two distinct behavioral clusters: a dominant High-Technology / High-Data group (56.4%) and a substantial Low-Technology / Low-Data group (43.6%), suggesting a growing divide in operational maturity and tech adoption within the persona.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.66
▼ -0.19
Operations
3.43
▼ -0.43
Data
2.93
▲ +0.40
Technology
3.04
▲ +0.72
Risk
3.29
—
Growth
4.24
▼ -0.38
Stakeholder
4.47
▲ +0.15

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingsuccessfulimportantopportunitycritical+ 10 morePRO

Thematic Intelligence

Priorities

sample
help people radically stand out
reporting cybersecurity headlines daily
reporting on global cybersecurity threats and incidents
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Pain Points

sample
marketing ideas taking too long to ship due to slow processes
threats getting faster, quieter, and harder to detect
prompting for out-of-control tip percentages
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Success Metrics

sample
14,000+ newsletter subscribers
175 episodes recorded
1 million plus downloads (for podcast)
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Decision Frameworks

sample
tailored permission opener: lead with context, own cold call, get permission to pitch.
being part of deployment: don't just buy, be part of onboarding, errors, and daily iterations.
growth/efficiency over traditional metrics: vcs prioritize rapid growth and s&m efficiency for ai investments.
+ 12 more PRO

Red Flags

sample
marketing bullshit
not doing something in ai
jumping between tools or messy handoffs
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Behavioral Archetypes

56.8%
43.2%
High-Technology / High-Data(56.8%)
Low-Technology / Low-Data(43.2%)

Cluster quality: weak · Full archetype profiles with factor comparison PRO

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