ICP Intelligence February 2026: CMO

Why are CMOs struggling with slow marketing processes and how are they leveraging technology? CMOs are increasingly prioritizing the intersection of technology and humanity, with a notable +0.17 shift in the Technology factor over the last six months, even as their Growth (4.93/5) and Stakeholder (4.80/5) scores remain exceptionally high. A critical pain point emerging is the consistent challenge of marketing ideas taking too long to ship due to slow processes, highlighted as both a top and new concern. This persona splits into two distinct behavioral clusters: a dominant High-Technology / High-Data group (64.9%) and a smaller Low-Technology / Low-Data group (35.1%), indicating a significant portion of CMOs are ready for advanced solutions. The challenge now lies in bridging the gap between strategic intent and operational velocity, particularly in integrating technology effectively to overcome internal friction.

AI-generated summary · February 11, 2026