ICP Intelligence February 2026: VP Marketing

Role in Marketing & Growth

What are the key shifts and priorities for VP Marketing leaders? VP Marketing leaders are rapidly increasing their focus on Technology (+0.54) and Risk (+0.29) over the last six months, signaling a major strategic reorientation. While Growth (4.86/5) and Stakeholder (4.88/5) remain paramount, there's a clear emergent pain point around "marketing ideas taking forever to ship due to slow processes," indicating a struggle to leverage new tech efficiently. This persona divides into two distinct behavioral clusters: a dominant High-Technology / High-Data group (69.0%) and a smaller Low-Technology / Low-Data group (31.0%). The shift suggests VPs are grappling with the dual challenge of rapid AI adoption and the inherent risks, while simultaneously prioritizing faster content creation and brand visibility in organic search.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.99
▲ +0.14
Operations
3.49
—
Data
3.68
▼ -0.33
Technology
3.99
▲ +0.56
Risk
3.52
▲ +0.32
Growth
4.86
▲ +0.12
Stakeholder
4.86
—

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingvalueinnovationpowerfulgrowth+ 10 morePRO

Thematic Intelligence

Priorities

sample
shipping marketing ideas quickly and efficiently
creating 10x content using ai tools correctly
increasing brand visibility in organic search
+ 12 more PRO

Pain Points

sample
marketing ideas taking forever to ship due to slow processes
marketing ideas taking forever to ship due to slow process
marketing ideas taking forever to ship
+ 12 more PRO

Success Metrics

sample
performance insights and recommendations (for emails)
roi (return on investment)
mqls (marketing qualified leads)
+ 12 more PRO

Decision Frameworks

sample
eli schwartz's product lead seo principles - answer users' questions with content to surface the best information.
lindy effect for book selection - choose books that have been around longer as they are more authoritative.
win when audience wins - give away value, find pain points, democratize access to insights.
+ 12 more PRO

Red Flags

sample
jumping between tools or messy handoffs
ai replacing thinking or fixing bad strategy.
messy handoffs between tools or teams
+ 12 more PRO

Behavioral Archetypes

69.4%
30.6%
High-Technology / High-Data(69.4%)
Low-Technology / Low-Data(30.6%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Other Roles

CMOChief Digital Officer

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