ICP Intelligence February 2026: Established

Scale in Enterprise

What are established companies doing with technology? Established companies are demonstrating a notable pivot toward technology, with the Technology factor showing a significant +0.34 increase in the last six months. This shift is reflected in their current factor profile, where Technology now stands at 3.57/5, contributing to high overall scores for Growth (4.69/5) and Stakeholder (4.67/5) engagement. This population is clearly segmented into two behavioral clusters: a dominant High-Technology / High-Data group (66.9%) and a smaller Low-Technology / Low-Data group (33.1%), indicating a bifurcated approach to digital transformation. A top priority is 'bringing technology and innovation to the industry,' suggesting a strategic focus on leveraging tech to overcome operational pain points, such as account managers switching between 7-8 systems for simple tasks.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.98
—
Operations
3.50
—
Data
3.49
—
Technology
3.60
▲ +0.45
Risk
3.46
—
Growth
4.66
—
Stakeholder
4.66
▼ -0.06

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingimpactsuccessfulopportunityinnovation+ 10 morePRO

Thematic Intelligence

Priorities

sample
improving patient access to care
bringing technology and innovation to the industry
building a full, healthy, and happy life
+ 12 more PRO

Pain Points

sample
account managers switching between 7-8 systems for simple tasks
inability to get people on the phone for technical selection
prospects not answering phone calls
+ 12 more PRO

Success Metrics

sample
profitability
customer retention
revenue growth
+ 12 more PRO

Decision Frameworks

sample
present value of future cash flows - used to measure returns on long-term investments like brand building.
fuel for growth framework: cost management is to create 'fuel for growth' to invest in brands, innovation, and marketing.
holistic view: don't look only at a piece of data; look at the total picture, margin, current state, and future direction.
+ 12 more PRO

Red Flags

sample
endlessly testing tools without digging deep
negotiating in writing
not challenging the status quo
+ 12 more PRO

Behavioral Archetypes

66.8%
33.2%
High-Technology / High-Data(66.8%)
Low-Technology / Low-Data(33.2%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Other Scales

EnterprisePublic

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