ICP Intelligence February 2026: Public

Scale in Enterprise

What are Public companies prioritizing and struggling with in the current landscape? No significant factor shifts have been detected in the last six months, indicating a period of stable challenges and priorities for public companies. Growth (4.88/5) and Stakeholder (4.77/5) engagement remain exceptionally strong, yet executives are grappling with the difficulty of measuring innovation ROI and CIOs are increasingly concerned about falling behind in AI adoption. A significant new pain point highlights the lack of transparency and real-time insights in traditional finance, alongside a struggle to connect ripple effects across business units. This population divides into two distinct behavioral clusters: a dominant High-Technology / High-Data group (71.6%) and a smaller Low-Technology / Low-Data segment (28.4%), suggesting a technology-driven divergence in operational approaches despite shared pain points in innovation and financial insight.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
4.08
▼ -0.11
Operations
3.50
—
Data
3.70
—
Technology
3.99
▲ +0.06
Risk
3.63
—
Growth
4.88
—
Stakeholder
4.77
▼ -0.11

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingimpactpassioninnovationgrowth+ 10 morePRO

Thematic Intelligence

Priorities

sample
creating a better life for contractors
spending time on-site with customers
learning the product, industry, and customer
+ 12 more PRO

Pain Points

sample
innovation cannot be measured by traditional roi.
cios worrying about falling behind in ai adoption
executives joining startups without knowing the product.
+ 12 more PRO

Success Metrics

sample
return on ad spend (roas)
39% year-over-year growth
30% free cash flow
+ 12 more PRO

Decision Frameworks

sample
problem-solving framework: identify problem, step back, decide course of action, implement
data-driven decisions: utilize frequent, non-emotional data to make rapid decisions
proactive vs. reactive: anticipate potential problems to prevent or deal with them
+ 12 more PRO

Red Flags

sample
asking everyone to test new things creates chaos
ceo not putting ai as a top strategic initiative
lack of transparency with customers
+ 12 more PRO

Behavioral Archetypes

71.6%
28.4%
High-Technology / High-Data(71.6%)
Low-Technology / Low-Data(28.4%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Other Scales

EnterpriseEstablished

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