ICP Intelligence February 2026: Startup

Scale in Small

What's driving the rapid tech adoption among Startup companies? Startup companies are experiencing a significant surge in technology and data-related activities, with Technology factor scores rising by +0.96 and Data by +0.67 in the last six months—the most substantial shifts observed. This rapid embrace is pushing their current Technology score to 2.71/5 and Data to 2.55/5. This population notably splits into four distinct behavioral clusters, with the 'High-Technology / High-Data' group representing nearly half (47.8%) of the segment, indicating a strong, albeit fragmented, drive towards tech-centric growth. This suggests that while overall technology adoption is accelerating, specific segments within the startup community are far more advanced than others, posing unique challenges and opportunities for solution providers.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.99
▲ +0.23
Operations
3.63
—
Data
2.71
▲ +0.56
Technology
2.91
▲ +0.96
Risk
3.70
▲ +0.17
Growth
4.53
▲ +0.40
Stakeholder
4.48
▲ +0.33

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

unstoppableamazingsuccessfulpowerfulempower+ 10 morePRO

Thematic Intelligence

Priorities

sample
helping people radically stand out
closing the gap in marketing execution speed.
providing great customer service
+ 12 more PRO

Pain Points

sample
marketing ideas taking forever to ship due to slow processes
marketing ideas taking forever to ship due to slow processes.
keeping up with the everchanging retail landscape
+ 12 more PRO

Success Metrics

sample
14,000+ newsletter subscribers
175 episodes recorded
9,625 minutes of content published
+ 12 more PRO

Decision Frameworks

sample
focus groups for market gap identification: gathered friendly finance leaders to dictate what growcfo should be.
competency framework for skill assessment: individuals assess themselves against 45 different skills (beginner, intermediate, advanced).
root cause analysis for challenges: likes looking at why problems like imposter syndrome exist.
+ 12 more PRO

Red Flags

sample
jumping between tools or messy handoffs.
external workbook links in models
not recognizing different cfo roles in different businesses.
+ 12 more PRO

Behavioral Archetypes

55.5%
44.5%
High-Technology / High-Data(55.5%)
Low-Technology / Low-Data(44.5%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Other Scales

Early

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