ICP Intelligence February 2026: Small

Revenue Tier

What are Small businesses prioritizing and struggling with right now? Small businesses are experiencing a significant surge in their focus on Technology (+0.97) and Data (+0.63) over the past six months, with Growth (+0.55) also seeing a substantial rise. Despite a strong current emphasis on Growth (4.42/5) and Stakeholder (4.47/5) dynamics, their current Data (2.59/5) and Technology (2.75/5) capabilities remain relatively low, indicating a gap between aspiration and implementation. This population primarily clusters into two groups: 'High-Technology / High-Data' (52.2%) and 'Low-Technology / Low-Data' (47.8%), highlighting a divided landscape in digital adoption. Their top pain point, 'marketing ideas taking forever to ship due to slow processes,' suggests that operational friction is directly impeding their ability to capitalize on the increasing focus on growth and technological adoption.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.99
▲ +0.23
Operations
3.62
▼ -0.06
Data
2.73
▲ +0.54
Technology
2.93
▲ +0.96
Risk
3.69
▲ +0.17
Growth
4.54
▲ +0.38
Stakeholder
4.49
▲ +0.30

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingunstoppablesuccessfulincrediblepowerful+ 10 morePRO

Thematic Intelligence

Priorities

sample
helping people radically stand out
closing the gap in marketing execution speed.
providing great customer service
+ 12 more PRO

Pain Points

sample
marketing ideas taking forever to ship due to slow processes
marketing ideas taking forever to ship due to slow processes.
marketing ideas taking forever to ship
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Success Metrics

sample
14,000+ newsletter subscribers
175 episodes recorded
9,625 minutes of content published
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Decision Frameworks

sample
focus groups for market gap identification: gathered friendly finance leaders to dictate what growcfo should be.
competency framework for skill assessment: individuals assess themselves against 45 different skills (beginner, intermediate, advanced).
root cause analysis for challenges: likes looking at why problems like imposter syndrome exist.
+ 12 more PRO

Red Flags

sample
jumping between tools or messy handoffs.
bad strategy not fixed by ai
external workbook links in models
+ 12 more PRO

Behavioral Archetypes

55.8%
44.2%
High-Technology / High-Data(55.8%)
Low-Technology / Low-Data(44.2%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Scales in Small

StartupEarly

Other Revenue Tiers

StartupMidsizeGrowthEnterpriseNonprofitAdvisory

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