ICP Intelligence February 2026: Advisory

What are the key shifts and priorities for Advisory companies right now? The Advisory segment is experiencing significant and broad-based factor shifts, with Technology (+0.41), Narrative (+0.22), and Growth (+0.22) seeing the most substantial increases in the last six months. This population is currently highly engaged with Stakeholder (4.53/5) and Growth (4.49/5) initiatives. New priorities such as self-assessment and continuous personal improvement, spotting deal risk early, and incentivizing prospect conversations reflect a focus on internal and pipeline optimization. This segment exhibits two distinct behavioral clusters: a dominant High-Technology / High-Data group (55.4%) and a Low-Technology / Low-Data group (44.6%), suggesting a growing digital divide in operational approaches. The continued emphasis on continuous learning and value creation, alongside new concerns about leadership and negotiation anxiety, points to a complex dynamic of ambition and operational friction within this sector.

AI-generated summary · February 11, 2026