ICP Intelligence February 2026: Nonprofit

Revenue Tier

What are the key shifts in focus for nonprofit organizations? Nonprofit organizations are experiencing significant shifts, with "Narrative," "Data," and "Technology" showing the most substantial increases in relevance over the last six months, up by +0.27, +0.56, and +0.53 respectively. While "Stakeholder" (4.77/5) and "Growth" (4.53/5) remain current top factors, this growing emphasis on data-driven storytelling and technological integration is reshaping their operational landscape. This population segments into three distinct behavioral clusters, with the largest being "High-Technology / High-Data" at 51.6%, underscoring a clear drive towards innovation. The challenge for many remains overcoming the perception that the creative sector is risky and addressing the lack of funding, despite the push to bring private sector investment to creative businesses.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
4.06
▲ +0.12
Operations
3.49
▲ +0.13
Data
3.06
▲ +0.55
Technology
2.78
▲ +0.75
Risk
3.37
▲ +0.06
Growth
4.56
▲ +0.19
Stakeholder
4.79
—

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingimpactopportunitypassionincredible+ 10 morePRO

Thematic Intelligence

Priorities

sample
helping hospitality workers out of financial insecurity
elevate and empower hr professionals as a force for social good
meeting young men wherever they are
+ 12 more PRO

Pain Points

sample
low belief that people with intellectual differences can be leaders
lack of funding in the creative sector
perception that art/creative sector is risky
+ 12 more PRO

Success Metrics

sample
one million employment and leadership opportunities created
contributed 13.2 million pounds to the economy every hour
growing at more than five times the national average
+ 12 more PRO

Decision Frameworks

sample
authenticity and transparency: engaging with finance leaders and investors, being authentic about offers, transparent about gaps and strengths.
seeking external support: if business/finance is not a creative's strong suit, get people to help in that endeavor.
creative design thinking: bringing creative design thinking into tackling financial challenges and organizational management.
+ 12 more PRO

Red Flags

sample
not speaking truth or being authentic to investors
creative leaders trying to be everything to everyone
finance leaders not thinking outside traditional financial ways
+ 12 more PRO

Behavioral Archetypes

52.6%
36.1%
High-Technology / High-Data(52.6%)
Low-Technology / Low-Data(36.1%)
Low-Growth / Low-Risk(11.3%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Scales in Nonprofit

Nonprofit

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