ICP Intelligence February 2026: Startup

Revenue Tier

What are the key technology and data trends shaping startup strategies? Startup-stage companies are rapidly increasing their focus on technology and data, with "Technology" demonstrating the most significant factor shift, up +1.17 in the last six months. This surge is also reflected in "Data," which increased by +0.55 over the same period, indicating a strong push towards digital infrastructure. Currently, "Growth" (4.67/5) and "Stakeholder" (4.63/5) remain top priorities, but the intensifying focus on "Technology" (3.49/5) and "Data" (3.01/5) suggests a foundational build-out to support future expansion. This population notably splits into two distinct behavioral clusters: 60.6% are High-Technology / High-Data, while 39.4% are Low-Technology / Low-Data, highlighting a growing divide in strategic technological integration as they prioritize proving product-market fit and building strong teams.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.92
▲ +0.14
Operations
3.53
▲ +0.40
Data
3.01
▲ +0.47
Technology
3.57
▲ +0.96
Risk
3.65
▲ +0.40
Growth
4.72
▲ +0.26
Stakeholder
4.62
—

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingexcitedsuccessfulawesomepassion+ 10 morePRO

Thematic Intelligence

Priorities

sample
build a great team and partner with excellent people.
prioritize efforts based on company goals and levers.
prove out product market fit as an early-stage company.
+ 12 more PRO

Pain Points

sample
keeping up with the everchanging retail landscape
keeping up with the ever-changing retail landscape
tools for cfo workflow were not readily available for growth-stage startups.
+ 12 more PRO

Success Metrics

sample
roi (return on investment)
patient loyalty
productivity
+ 12 more PRO

Decision Frameworks

sample
prioritization by impact: what levers can we pull to move company goals the most.
trade-off analysis: deciding what to spend energy on given continuous product building.
market relevance: how software fits into external trends (contractors, hybrid work, slack).
+ 12 more PRO

Red Flags

sample
social media content that gives 'existential dread'
extrapolating market data to irrelevant business situations.
not communicating market insights to the broader organization.
+ 12 more PRO

Behavioral Archetypes

63.9%
36.1%
High-Technology / High-Data(63.9%)
Low-Technology / Low-Data(36.1%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Scales in Startup

Seed/Early

Other Revenue Tiers

SmallMidsizeGrowthEnterpriseNonprofitAdvisory

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