ICP Intelligence February 2026: Midsize

Revenue Tier

Why are Midsize companies struggling with marketing execution? Midsize companies are experiencing notable shifts, with Data (+0.18), Technology (+0.27), and Risk (+0.15) all increasing in relevance over the past six months. A critical new pain point highlights marketing ideas taking forever to ship due to slow processes, underscoring a growing urgency around "shipping marketing ideas quickly and efficiently." This segment also divides into two clear behavioral clusters: a dominant High-Technology / High-Data group (69.7%) and a smaller Low-Technology / Low-Data group (30.3%). The increased focus on technology and data, alongside execution bottlenecks, suggests a maturing operational landscape grappling with implementation challenges.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
4.02
—
Operations
3.57
—
Data
3.42
▲ +0.16
Technology
3.62
▲ +0.31
Risk
3.64
▲ +0.13
Growth
4.78
—
Stakeholder
4.70
▲ +0.13

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingunstoppableimpactincrediblepassion+ 10 morePRO

Thematic Intelligence

Priorities

sample
continuous growth and improvement
hiring the right people
shipping marketing ideas quickly and efficiently
+ 12 more PRO

Pain Points

sample
marketing ideas taking forever to ship due to slow processes
slow process for shipping marketing ideas and campaigns.
marketing ideas taking forever to ship due to slow processes.
+ 12 more PRO

Success Metrics

sample
arr (annual recurring revenue)
roi (return on investment)
return on ad spend (roas)
+ 12 more PRO

Decision Frameworks

sample
cross-functional view - ability to see across the whole organization for decision making
stakeholder consideration - involving employees, managers, board, shareholders in esg journey
agile budgeting - defining travel directions but not being rigid
+ 12 more PRO

Red Flags

sample
not challenging oneself to grow
being the smartest person in the room
sounding like a 19-year-old on the phone.
+ 12 more PRO

Behavioral Archetypes

68.3%
31.7%
High-Technology / High-Data(68.3%)
Low-Technology / Low-Data(31.7%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Scales in Midsize

Mid-MarketScale-up

Other Revenue Tiers

StartupSmallGrowthEnterpriseNonprofitAdvisory

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