ICP Intelligence February 2026: Scale-up

Scale in Midsize

What challenges are Scale-up companies facing with marketing execution? Scale-up companies are experiencing notable shifts in their operational focus, with a significant rise in attention to Data (+0.17), Technology (+0.20), and Risk (+0.17) over the past six months. This increased emphasis comes as they grapple with "marketing ideas taking forever to ship due to slow processes," a top and newly identified pain point, despite "shipping marketing ideas quickly and efficiently" being a new priority. Their current profile shows strong Growth (4.85/5) and Stakeholder (4.74/5) confidence, yet this population distinctly splits into two behavioral clusters: High-Technology/High-Data (70.9%) and Low-Technology/Low-Data (29.1%). This indicates a growing realization of the need for technological and data-driven solutions to overcome marketing velocity hurdles, particularly for the dominant segment.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
4.07
—
Operations
3.60
▲ +0.07
Data
3.48
▲ +0.17
Technology
3.74
▲ +0.21
Risk
3.69
▲ +0.16
Growth
4.85
—
Stakeholder
4.74
▲ +0.12

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingimpactunstoppableincrediblepassion+ 10 morePRO

Thematic Intelligence

Priorities

sample
continuous growth and improvement
hiring the right people
shipping marketing ideas quickly and efficiently
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Pain Points

sample
marketing ideas taking forever to ship due to slow processes
slow process for shipping marketing ideas and campaigns.
marketing ideas taking forever to ship due to slow processes.
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Success Metrics

sample
arr (annual recurring revenue)
roi (return on investment)
return on ad spend (roas)
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Decision Frameworks

sample
cross-functional view - ability to see across the whole organization for decision making
stakeholder consideration - involving employees, managers, board, shareholders in esg journey
agile budgeting - defining travel directions but not being rigid
+ 12 more PRO

Red Flags

sample
not challenging oneself to grow
being the smartest person in the room
sounding like a 19-year-old on the phone.
+ 12 more PRO

Behavioral Archetypes

70.9%
29.1%
High-Technology / High-Data(70.9%)
Low-Technology / Low-Data(29.1%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Other Scales

Mid-Market

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