ICP Intelligence February 2026: Mid-Market

Scale in Midsize

What are the key technology and stakeholder dynamics shaping Mid-Market priorities? Mid-Market companies are experiencing significant shifts, with Technology engagement rising sharply by +0.84 and Stakeholder engagement increasing by +0.35 over the last six months. This contrasts with a decline in Operations (-0.33), suggesting a strategic pivot towards innovation and collaboration. Currently, Growth (4.42/5) and Stakeholder (4.51/5) remain strong drivers, yet the segment grapples with the 'death by pilot' phenomenon and a historical view of finance roles as backward-looking. This population distinctly splits into two behavioral clusters: High-Technology / High-Data (68.4%) and Low-Technology / Low-Data (31.6%), highlighting a growing tech-forward segment actively prioritizing learning, experimentation, and effective communication of complex financial exposures early in careers.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.81
—
Operations
3.46
▼ -0.08
Data
3.11
—
Technology
3.01
▲ +0.84
Risk
3.41
▼ -0.11
Growth
4.43
▲ +0.10
Stakeholder
4.49
▲ +0.19

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

unstoppablesuccessfulamazingpowerfulpassion+ 10 morePRO

Thematic Intelligence

Priorities

sample
learning and experimenting early in career
understanding detailed financials and business performance
communicating complex financial exposures effectively
+ 12 more PRO

Pain Points

sample
the 'death by pilot' phenomenon in digital health
not knowing what to do professionally after university
finance role historically seen as backward-looking scorekeeper
+ 12 more PRO

Success Metrics

sample
profitability
being a team player
average deal size
+ 12 more PRO

Decision Frameworks

sample
considering career opportunities based on post-academic qualifications (legal vs. accounting)
partnering with businesses to interpret results and assess performance
communicating directly to group cfo and investor relations team for complex exposures
+ 12 more PRO

Red Flags

sample
legal qualification for career choice (discounted on spot)
desperate to leave structure behind (kpmg)
organisations running into too many troubles (bank of trusted new york)
+ 12 more PRO

Behavioral Archetypes

62.7%
37.3%
High-Technology / High-Data(62.7%)
Low-Technology / Low-Data(37.3%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Other Scales

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