ICP Intelligence February 2026: Controller

What are the core drivers for Controller professionals? The Controller persona shows remarkable stability, with no significant factor shifts detected in the last six months, indicating a consistent core profile. Growth (4.50/5) and Stakeholder (4.25/5) factors remain the dominant forces, underscoring a strong drive for business expansion and relationship building. While their top priorities — proactive growth, continuous learning, and building relationships — are fading slightly, these still represent fundamental aspects of their professional identity. This segment's current pain points, including initial confusion with statistics and dissatisfaction with tax work due to legislative tedium, also show no recent shifts, suggesting long-standing challenges that continue to resonate. The consistency across all data points indicates a well-defined and stable persona, making deeper dives into historical data crucial for understanding long-term trends and potential latent needs.

AI-generated summary · February 11, 2026