ICP Intelligence February 2026: FP&A

How is FP&A's role evolving, and what are their biggest challenges? The FP&A persona is undergoing significant transformation, marked by substantial increases in focus on Data (+0.73), Technology (+0.74), and Stakeholder engagement (+0.82) over the past six months. This shift highlights a desire to move beyond traditional roles, evidenced by a new top pain point: 'being seen as just a spreadsheet person.' While 'continuous learning and self-improvement' remains a priority, a new emphasis on 'democratizing access to technology for finance professionals' signals a push for greater tech integration. This population notably divides into two behavioral clusters: a dominant 'High-Technology / High-Growth' segment (71.0%) and a smaller 'Low-Technology / Low-Growth' segment (29.0%), suggesting a growing chasm in technological adoption and strategic focus within the profession.

AI-generated summary · February 11, 2026