ICP Intelligence February 2026: VP Finance

Role in Finance & Legal

What are the key shifts and priorities for VP Finance leaders? The VP Finance persona is undergoing a significant strategic re-evaluation, marked by a pronounced retreat in 'Stakeholder' (-0.80) and 'Operations' (-0.70) focus, alongside a similar dip in 'Technology' (-0.70) over the last six months. Despite these declines, 'Growth' shows a modest increase (+0.15), signaling an underlying shift toward future planning. Currently, 'Growth' (4.86/5) and 'Stakeholder' (4.73/5) remain top factors, with automating claims processes via AI and ensuring a strong sales pipeline being key priorities. This population further divides into two distinct behavioral clusters: a dominant 'High-Technology / Low-Data' group (68.2%) and a 'Low-Technology / High-Data' segment (31.8%), indicating varied approaches to leveraging data and tech in their roles.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.95
—
Operations
3.64
▼ -0.70
Data
3.95
—
Technology
4.14
▼ -0.70
Risk
3.45
—
Growth
4.86
▲ +0.15
Stakeholder
4.73
▼ -0.80

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

growthvalueimpactvaluablesuper interesting+ 10 morePRO

Thematic Intelligence

Priorities

sample
setting up finance and controlling structures and processes
automating the claims process with ai for insurers
ensuring a strong sales pipeline for future planning
+ 12 more PRO

Pain Points

sample
missing a playbook for setting up startup finance
insurance industry processes are super manual and bureaucratic
resistance to change from traditional companies and departments
+ 12 more PRO

Success Metrics

sample
return on ad spend (roas)
claim settled within 24 hours (omnius product benefit)
total contract value (of customer companies)
+ 12 more PRO

Decision Frameworks

sample
pipeline-based forecasting: use experience-based percentages to predict live customers from a sales pipeline.
in-house vs. outsourced accounting: bringing accounting in-house for quicker decisions and better runway visibility.
focus for product development: deciding to develop a focused product for a specific industry (insurance) over project work.
+ 12 more PRO

Red Flags

sample
finance not a priority for startups early on
no numbers available to take decisions
receipts flying around, issues with tax authorities
+ 12 more PRO

Behavioral Archetypes

68.2%
31.8%
High-Technology / Low-Data(68.2%)
Low-Technology / High-Data(31.8%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

Other Roles

CFOFinance DirectorControllerFP&ATreasurerGeneral Counsel

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