ICP Intelligence February 2026: COO

Role in Operations & HR

What are the most significant technological and data-related shifts for COOs right now? COOs are experiencing significant shifts, most notably a pronounced surge in technology and data-centric concerns. Technology factor scores rose by an impressive +1.33 and Data by +0.49 over the past six months, indicating a rapid evolution in their operational focus. This population segments into two distinct behavioral clusters: a dominant High-Technology / High-Data group (60.9%) alongside a Low-Technology / Low-Data segment (39.1%). While current priorities like automating data extraction and democratizing decision-making remain high, new pains centered around understanding complex business costs and finding effective partner incentive structures highlight an increasingly sophisticated operational landscape driven by technological integration and data utilization.

AI-generated summary · February 11, 2026

Behavioral Factor Profile

Narrative
3.94
Operations
3.58
-0.18
Data
3.14
-0.08
Technology
2.96
▲ +0.59
Risk
3.69
▲ +0.21
Growth
4.70
▲ +0.36
Stakeholder
4.39
▲ +0.48

Scale: 1 (conservative) to 5 (innovative) · Arrows show 6-month shift

Factor Radar

Top Power Words

amazingunstoppableawesomeincredibletransform+ 10 morePRO

Thematic Intelligence

Priorities

sample
automating data extraction, modeling, and transformation
democratizing better decision-making for middle market
providing a centralized, accurate, and complete data set
+ 12 more PRO

Pain Points

sample
data is often siloed and not cohesively used
manual report production is fraught with error and time-consuming
difficulty getting value-added analysis from raw data
+ 12 more PRO

Success Metrics

sample
centralized data set accurate to the penny
dashboards showing daily changes against expectations
closing the gap on month-end close processes (from 15-25 days)
+ 12 more PRO

Decision Frameworks

sample
automating manual processes: identifying time-consuming, error-prone manual tasks and automating them.
democratizing access to technology: making sophisticated tools available to the middle market.
enhancing existing systems: overlaying solutions on top of erps rather than replacing them.
+ 12 more PRO

Red Flags

sample
clients not bringing us in for value-added analysis
companies focused on just 'normalizing and massaging their data'
finance team not getting desired reporting from erp
+ 12 more PRO

Behavioral Archetypes

55.6%
44.4%
High-Technology / High-Data(55.6%)
Low-Technology / Low-Data(44.4%)

Cluster quality: moderate · Full archetype profiles with factor comparison PRO

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